Zayn x Arnette Seeding Kit

Roundhouse Agency
Our future is so bright, we had the opportunity to design and produce one-of-a-kind sunglass seeding kits for singer Zayn Malik and his closest friends!
The Infinity Images team was asked to help create an experience for transporting and opening celebrity-worthy sunglass kits as part of the #ZAYNxARNETTE partnership. Roundhouse Agency envisioned three different components: an infinity box, a travel kit and 60 celeb kits.
Zayn’s collection is inspired by a place without borders, edges, beginnings, or endings. The collection blends contemporary attitude with 90’s nostalgia, featuring neon pinks, blues, purples, and black, and we wanted our work to match. We started with a deep dive into research and development, hunting for the best ways to bring the colorful 3D concepts to life. Our engineers sampled a multitude of materials and hardwares, and then began prototyping.

Project Highlight

The infinity mirror was very important to the aesthetic of the campaign. We wanted to create a product that had a high-end iridescent look and feel in a limited amount of space. The team created custom hinges and then chose two-way mirrors and battery-powered LED lights that automatically turned on when the box opened.

Working in partnership with the client, our team complimented the acrylic base with a slew of other materials, wrapping and welding the components together to create the infinity box and kits. Our fabrication crew forged iridescent custom triangles as carriers for the travel and celeb kits and added a magnetic closure to hold the interwoven compartments together. This ensured the kits were compact and functional on-the-go fashion statements.
Each kit held five pairs of sustainable Arnette sunglasses, which lay nested inside a custom #ZAYNxARNETTE branded box. With their new sturdy travel kits, Zayn and his friends can now mix up and play with different sunglass styles to match their ever-changing vibes.

Summary of Infinity Images Services 

  • Project Management – Our project managers tracked the progression of all components and provided updates to the client.
  • Design – We originated the custom compactable sunglass kit and infinity mirror designs.
  • Engineering – Once the design was approved, our engineers determined the best material, hardware, and fabrication methods to bring the concept to fruition.
  • Prepress – The preproduction crew ensured all art files were set up properly for our large-format digital printers and cutters.
  • Printing – Large-scale digital printing produced components of the infinity box, the sides of the travel and celeb kits, and the custom boxes that housed them.
  • Cutting – We laser-cut the custom triangles in the travel and celeb sunglass kits, and the dividers in the infinity box.
  • Fabrication – Forging the triangle carriers of the travel and celeb kits and then weaving the various components together called for hand assembly.
  • Finishing – We laminated the plex with iridescent pink, blue and purple films, and sewed the magnets into the custom bands.
  • Fulfillment – Our shipping crew created boxes sized to perfectly house each of the seeding kits and then ensured that all 61 kits were sent to the requested addresses.

If you’re looking for seeding kit ideas, you’ve come to the right place! Whether for a celebrity singer, professional athlete, or someone else, our in-house design and engineering departments can originate and execute impactful kits for any type of high-profile recipient. Contact us to learn more!
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