THE CHALLENGE
The stand-out feature is the lenticular wall that spans the width of the store. Depending on where you’re standing in the space, the lenticular displays one of three images. The interactive feature was concepted, modeled, engineered, produced, and installed by our team.
The remodeled store opened to a line around the block in November 2020. We are excited to have been a part of making this fresh new retail concept for our Portland community to enjoy for years to come.
Summary of Infinity Images Services
- Project Management – Our in-house project managers oversaw the project from design kickoff through production and installation.
- Design – The local community was honored through designed acrylic Portland maps, imagery of our city, a three-view lenticular wall and Trail Blazers time capsule, all framed in Nike’s brand colors.
- Engineering – Our engineers created renders and 3D models before developing a system of aluminum fins cleated onto the wall to create the 125-foot lenticular display.
- Prepress – Design files were prepped to digitally print and cut by our pre-production department.
- Printing – We printed the vinyl lenticular wall imagery, acrylic Portland maps, wall and window graphics, and 3D acrylic lettering.
- Cutting – Large-format cutting reduced all 2D and 3D graphic components to the as-built dimensions determined in our site survey.
- Fabrication – In-house fabrication fastened all components of the lenticular wall together, and built the custom museum case.
- Finishing – Our finishing department wrapped the three exposed sides of each lenticular wall fin with separate images printed on adhesive vinyl to form three different messages or images depending on where in the store it’s viewed.
- Installation – More than 30 four-foot sections were needed to create the 125-foot lenticular wall, and our graphic installation team mounted them in just four days!
We’re really proud of our epic Portland-focused lenticular wall (and the rest of our graphic components, of course!). For all retail store décor and displays – permanent or temporary – we’re your craftspeople. Contact us to learn more!
WHAT WE DID
Nike asked us to produce exterior and interior graphics and displays for a new retail concept, Nike Unite, at stores across the country. The nationwide rollout began in our hometown of Portland.
Our work kicked off with site surveys, 3D modeling, and renderings to ensure all graphic and dimensional elements were produced accurately. We then printed and installed interior and exterior graphics throughout the store.
Look around, and you’ll find several nods to locale. Acrylic maps of Portland flank the walls and are adorned with bright orange acrylic lettering, all hand finished and assembled by our team. A custom museum case displays a time capsule of Trail Blazer memorabilia and community history.
