CASE STUDY

Nike Legacy Project

Nike Community Store – Los Angeles, California

Infinity Images designed, produced, and installed a custom experiential retail display to celebrate distinguished Black women community leaders at the Nike Community Store in LA.

The Infinity Images team was asked to design and build a “pop-up”-style experiential display to showcase the Nike Legacy Project within a Nike Community Store retail space. The Legacy Project highlights the community action of Black women in Los Angeles through the lens of self-care and wellness. The women featured in the display share stories of how they take care of themselves and their communities through their community work and advocacy.

We designed this retail display to feel like a museum – transporting customers into a space that felt separate from the surrounding store environment. The design put the community leaders at the forefront and highlighted their individual stories through text, images, and digital content.

Within a short timeframe, our creative team designed and rendered multiple solutions. Through our 3D visualization and rendering capabilities, we were able to show the client what our custom display designs would look like within the store.

Project Highlight

Digital integration played a key role in the effectiveness of this retail display. Embedded in the structure were five screens that played looping video content. Our industrial designer and engineering team designed and built the display to safely recess the TVs into the walls and conceal all hardware and wires.

After landing on a final design, we got to work engineering the 10-feet tall freestanding structure, with the entire display having a 12’ x12’ footprint in the store. The five-piece structure was engineered to be easy to install in the store.

To accompany the structure, we printed large format graphics, wrapped the floor in printed vinyl to look like a basketball court, made cut vinyl decals for informational text, and gold vinyl mounted second-surface acrylic for the Legacy Project display signage. Our team also produced corresponding graphics for the store’s footwear retail wall and window display.

Each display component was shipped from the Infinity Images headquarters in Portland and assembled and installed on-site in Los Angeles by our Portland-based installation team. The resulting display installation was an immersive storytelling experience that engaged customers through retail design and compelling digital content.

No items found.

"

Gordon Russell Wayfinding Signage