Holiday 2021 Retail Display

Nike Unite Value Stores
For the 2021 gift-giving season, Nike Unite Stores across the country sported some holiday décor thanks to the magic that happens in the Infinity Images workshop!
After outfitting Nike Unite Value Stores across the country with exterior and interior graphics and displays for their collective launch in late 2020, we’ve continued to ideate and produce new and engaging displays for additional initiatives. The latest: holiday season that “Imagine the Possibilities.”
Our design team kicked off the project by applying a festive twist to the iconic logo. They used the Nike swoosh to create four distinct “swooshflake” pinwheels that they then laid out in colored patterns resembling wrapping paper. To enhance the gift boxes, they designed ribbons inspired by the Nike diagonal tonal gray stripes first introduced in 1987. We achieved a metallic look and feel on the ribbons by printing directly to a chrome vinyl.

Project Highlight

While Nike supplied the call to action “Imagine the Possibilities”, we had no other art direction other than to keep it holiday-themed. Our design department had true creative freedom to ideate and bring their vision to life. Compounding that, this was our brand-new Art Director’s first project leading the Infinity design team! It proved to be a wonderful opportunity for him to hit the ground running and get to know his department.

Once all the graphics were designed and 3D displays engineered, our production team set to work printing the festive assets. Our finishing team was tasked with welding and assembling thousands of boxes, incorporating the LED lighting, and painting the sports equipment. It wasn’t long before all available space in our workshop was filled! With 194 locations throughout the US and Puerto Rico – and varying box sizes and athlete photos for the window displays differing by geographical location – the organization of our packing and shipping department proved vital to the project’s success. With the tight deadline and collaboration of all departments, this truly was an all-hands-on-deck project.

Summary of Infinity Images Services

  • Project Management – With thousands of differing boxes, a multitude of athlete photos, and dozens of shipping locations, organized project management was crucial.
  • Design – Our new Art Director led the design team from concept creation through final artwork delivery.
  • Engineering – 3D engineering determined the exact dimensions and placement of the varying boxes and LED lighting that went into each display.
  • Prepress – The prepress department prepped all creative files for production.
  • Printing – We digitally printed the vinyl and corrugate “wrapping paper,” and chrome vinyl “ribbons.”
  • Cutting – All graphics were cut on our Zund and CNC digital cutters.
  • Fabrication – We welded hundreds of 3D sintra boxes together to create the retail displays.
  • Finishing – The finishing team hand-assembled the components of the display that could be put together and safely shipped flat to reduce the amount of on-site assembly.
  • Installation – Our 3M certified graphic installers put the retail display components together overnight in time for a unified country-wide launch.
  • Fulfillment – Our crew shipped thousands of graphics out to 194 locations throughout the US and Puerto Rico, making sure that the correct athlete photos went to their designated stores.
For all things seasonal retail displays, we've got you covered! We have experience designing, producing, and installing interactive store displays for world-class brands like Nike, adidas, and Columbia Sportswear. Contact us to learn more!
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