Nike Air Max 270 React

Finish Line
What if you could shop for premium kicks at your local bodega? Sounds ideal to us. We took that concept and ran with it to build out this unique Nike retail campaign.
We all have a favorite convenience store. It’s that special place just around the corner that’s always open and stocks your favorite snacks. In a perfect world, we’d also grab some high-performance running shoes with our Sour Patch Kids. We brought this fun idea to life at Finish Line stores across the country.
Using creative problem-solving and skillful artisanship, we set out to replicate the bright colors, lights, and fixtures of a city convenience store inside 90 Finish Line locations. Starting with the client’s designs and renders, we engineered, built, and installed displays that harkened back to retro bodegas. Everything we created had a clear correlation to bodega signage and fixtures, from the backlit dye-sub printed graphics for the ceiling halos to the chrome floor vinyl. The thoughtful details even went as far as the shoe racks, which we custom-built and finished to replicate old-school candy racks.

Project Highlight

Infinity mirrors are a fun design element with engaging results. We came up with creative solutions to engineer and build four seamless mirror pedestals that drew customers into the “convenience” store activation. The infinity mirrors, featuring a custom LED lighting system, made the space seem larger and gave the appearance of bright neon store signage – just like shoppers would experience at a late-night trip to the bodega.

Routing power to the middle of the store for the pedestal displays was the most significant engineering and installation hurdle. Each location required a different solution to light up the two planes of multicolored LED elements. We used some fancy footwork for each store to link power sources and hide all of the unsightly wires for a clean look that was safe for customers to navigate.
Collaborating as a team, we brought the design concept to life on a tight turnaround. Our crew engineered, fabricated, and installed the campaign at four store locations, and shipped components to 90 stores nationwide, all in just eight days! So, what are you waiting for? Head on out to your closest Finish Line store to grab some new kicks and feel the nostalgia yourself!

Summary of Infinity Images Services

  • Project Management – Our project managers oversaw the project timeline, client proofing, budgeting, and installation scheduling.
  • Engineering – We engineered the four infinity mirrored pedestals and discreetly hid their LED electrical wires.
  • Prepress – Before the chrome floor graphic and dye-sub graphics for the ceiling halo were printed, our prepress technicians ensured the files and color values were set up correctly.
  • Printing – Our large-format printers brought the hanging SEG, floor graphic, and footwear wall graphic to life.
  • Cutting – All printed graphics were cut to their final sizes on our large-format cutters.
  • Fabrication – We built the four infinity mirror boxes and shoe display racks in our shop.
  • Finishing – Each infinity box’s LED wiring was placed and secured by our finishing crew.
  • Installation – Our team installed the completed retail display at four Finish Line stores.
  • Fulfillment – While Infinity Images installers only installed at four locations, our fulfillment crew packed and shipped a complete bodega retail display iteration out to 90 stores across the country for one unified campaign launch.

We love retail display projects just as much as we love a convenience store candy run. If you’ve got a campaign concept you need help producing, get in touch! From one to 300 store locations, no project is too big for Infinity Images.
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